How to give a scientific presentation by Kevin D. Lafferty
(US Geological Survey, UC Santa Barbara)
Though these guidelines (Lafferty, n.d.) focused on outlines, slides, text, and style for _scientific_ presentations, they include plenty of advice useful for other sorts of presentations as well.
"The title, abstract, and keywords play a pivotal role in the communication of research. Without them, most papers may never be read or even found by interested readers" (The title, abstract, and keywords: Why it is important to get them right, ¶1, 2014.01.23).