"In many ways writing and creating your own book is the easy part of self-publishing. The really difficult part comes when you start trying to sell it. This is especially difficult for many writers. We are writers not marketing specialists ...." (Peachey, 2015).
Message Number 1455: "from Chapter 2 – The Essentials of Assessment, in the book, Assessment Essentials: Planning, Implementing, and Improving Assessment in Higher Education, second edition, by Trudy W. Banta, Catherine A. Palomba. Published by Jossey-Bass, A Wiley Brand, One Montgomery Street, Suite 1200, San Francisco, CA 94104-4594."
Although regional accrediting bodies now ask their members to have written assessment plans at the institution level, emphasis in the plans should be on the process and discussion that produce and implement the plan rather than on the document itself
Ideally assessment is a component of strategic planning for an institution or department and is part of any new program from the outset
Since assessment requires multiple methods, it is not usually necessary to implement every method immediately or even every year. A comprehensive assessment plan should have a schedule for implementing each data-gathering method at least once over a period of three to five years
Hersh, R.H., and Keeling, R.P. (2013
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